I’ve always been driven and a perfectionist. I grew up in Iran, a daughter to two perfectionist parents. I was a competitive swimmer when I was young and I broke the national record at the age of 8. When I decide to do something, I just won’t stop until I win.

We met at a car race in Whistler in 2019. He had all the qualities I like in a person and a friend: he’s intelligent, honest and humble all at the same time. Then the next time I saw him some months later, he said “I have 30 pages of a business plan, I’m waiting for the market to catch up, will you read it and let me know what you think?”
He told me the idea and as soon as I heard it was about making car sales easier, I knew I wanted to work on this project. I had just finished selling my car, a really nice, relatively new import and the experience was just the worst. I felt like “I am the target market” and instantly knew I wanted to work with Mike. I was “in” before I even read the plan.

I already knew Mike had his hand on the pulse of the industry from our conversations. Once we had the concept clear, and he took off creating partnerships, it allowed me the room to focus on the operational and technology challenges which is where I’m best. I’m a process person so when someone like Mike has a great innovation, I can catch the ball and run with it.